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Podcasts for Your Road-Trip
5 Pods for you to listen to while you travel this week
Lyndon Bradfield
November 27, 2024 • Estimated Reading Time: 12 minutes
Did you mentally check out yet this week?
Yea, I’m not going to try and trick you into reading a 2000-word essay on how Taylor Sheridan has built a company that creates enough time for him to write, produce, and direct 3 major TV franchises on Paramount Plus simultaneously… I’m watching both Lioness & Landman right now, and they’re making me consider going back and watching Yellowstone - if you’re looking for a new show in the next few days, I was pleasantly surprised by how good they were (also hit reply if you want this email).
This week, we will do a simple round-up of great podcast episodes for you to listen to while you, and you’re 80 million closest friends, travel this week.
#1: How a power couple in business complement each other
Over the last year, everyone has recommended reading $100m Offers, and $100m Leads. Both are written by Alex Hormozi largely based on things he learned building businesses with his spouse Leila. It’s really interesting hearing her perspective and what’s she’s learned along the way. Here’s a couple quotes:
“The day after we sold [GymLaunch], we stared acquisition.com… Really, it actually started with, what am I best in the world at? What is Alex best in the world at? That’s one piece.
The second piece to that is, what is the ideal day to day for Alex to sustain so that he knows that he’s not going to want to quit because the world he’s doing with the people he’s doing it, he doesn’t like. Same for Leila. So it’s like, do things you like with people you like.”
“What’s the number one recurring problem you see? Because now you’ve seen 1,800 founders come in, and they paid a bunch of money to come to the workshop… The number one problem that I see is not technical, and it’s not even a practical problem but more of an emotional problem. Which is I think founders lie on one of two spectrums, which is either they’re incredibly impatient, and because of that, they never wait long enough to see if any kind of strategy will work. They just change it… they don’t even give it a shot to see if it’ll play out because they change too soon. And on the other side, you have founders that are too tolerant, and they basically just want to be liked at all costs, and they don’t make good decisions for their business because of that.”
#2 What if you found success but not a purpose
Chad Potts graduated from pharmacy school and had a very successful job, but he was left unfulfilled. Over time he became an ordained pastor and he’s now building a business around helping men open up and self-improve.
“I'm going to go through school, I'm going to graduate college, I'm going to get my degree, I'm going to get a job, get the dream job, get the house, the car, the white picket fence, the two and a half kids, all that stuff. And you know, you think, all right, and then I'm going to live happily ever after.
Yeah. But what about that moment where you have all those things, but you're like, I'm not happy inside, you know? And that's not a complaint against any of those things, but it's just realizing that, you know, I feel like each of us have a mission, each of us have a purpose.”
As a content-focused podcast, it was interesting to hear Chad directly disagree with the premise that to be successful you have to be specific and only talk about your niche. He uses a 7F framework for his content that includes things like Family, Fitness, Faith and so much more. They also touch on starting a podcast from scratch and marketing it.
#3 What happens to Websites in a world of AI summaries
As a business owner, having a website is a sign of professionalism, it’s a place to sell things, and it shows credibility. But with OpenAI launching a search engine now live and google putting AI summaries at the top of most search results, not to mention how many people start their searches on TikTok or YouTube now, the role of a website is changing. Nilay basically asks Aman, the CEO of the largest Domain Registrar, the question, “What is the point of a website in 2024?” (also how GoDaddy is structured and how they make decisions)
“there's a stat, and I think we're going to release it. It's from one of our recent surveys, where even in the sort of millennial or Gen Z generation, four out of five people are marking service and saying, before I buy something from a small business, I go check their website first.
Because I just want to know that they're legit. I check the reviews, because I just want to know that they're legit. And those things really allow a person who just is a solo printer and just started their business, sort of reach people in a manner that sort of is, you know, not just good and positive, where they have a chance to compete with the big player.”
#4 What if you actually opened a coffee shop?
David Cogen runs a tech reviews YouTube channel TheUnlockr. During the pandemic he had to record everything in his apartment.
“And as soon as like we were allowed really to kind of go outside again, I was like, script, I'm filming this outside now, because I've just done however many videos, literally in on the same coffee table.
And so I went outside and just naturally went and got a coffee in the beginning of the video and sat down and got my coffee. And I went coffee check, like I got a coffee, right? Coffee, check.”
Almost immediately “Coffee, check” became a staple of his videos. But through a series of changes he fell in love with a studio space much larger than he needed, and ended up creating a coffee shop called Coffee Check.
But why did he spend almost a year building it in “silence” without sharing the process with his audience?
“I want to have this coffee shop do well, the roastery do well, because they merit such things. Not because of some other outside influencer marketing or whatever else. I mean, I've seen enough creators hawk the things that they're doing and kind of being like, okay, yeah, I'll do it.”
#5 Was he wrong the first time?
25 years ago Malcolm Gladwell published The Tipping Point. It was one of the influential ideas about how to drive adoption and get critical mass to do something different.
This year he chose to basically rewrite the book from scratch. With Revenge of the Tipping Point that just came out (currently sitting on our coffee table for me to read) he actually changed his perspective on a number of the ideas he was sure of 25 years ago.
It’s great to see that even the highest level thinkers in their fields (organizational psychologists in this case) can completely Re-Think (pun intended) strongly held beliefs and even concepts they’ve written books about.
“The other thing that people forget when they screw up and then they apologize for it is you're the only one who remembers it. Everyone else just moves on with their life. This is a good question for a psychologist, and that is what is the effect of an apology on the listener's memory of the event?
I think that when someone does something wrong and apologizes, what that does is implicitly give the listener the permission to file that away, to remove it from everyday consideration.”
Well, this is embarrassing… we still ended up with almost 2000 words 🤔
Hit reply, and let me know what you found most interesting!
Have a great Thanksgiving!
Lyndon
Ps our free Hoodie and Mug black Friday deal when signing up for a coaching package runs through Monday - if you get your chemistry call in the books by Monday, when you end up booking we’ll still honor the bonus
Internet finds this week
DJI launched the Mic Mini, in this side-by-side shootout by The Verge they recommend it as the best in the $100-200 price point for quick video audio
This video by Peter McKinnon is one of the best video edits I’ve seen on YouTube in a while: great visuals, synced to music, and great subtle after-effects
Anthropic (parent company of Claude AI) launched Model Context Protocol this week to enable AI’s to directly interface with databases (there’s a cool linked demo)
“93% of Gen Z respondents, age 22 - 27, said they were using two or more AI tools a week”
After decades of 10 teams with 2 cars each, Formula 1 just announced that Cadillac will form an 11th team starting in the 2026 season - I can’t wait for this to be covered in Drive to Survive
At 22 Lexi Limitless set the world record for the youngest person to visit every country in the world. So what next… set a world record with Ford to be the first person to drive an electric car around the world. The three-part series just dropped on YouTube.
Outside the box: Jack Harlow dropped a music video entirely filmed on home security cameras
Wildest thing: a $12,000 surgery to change eye color is surging in popularity right now
Instagram introduced a “Reset Button” to clean all recommended content on your account
One of the most unique shows I’ve seen in a while Arcane dropped the third part of their second season over the weekend. I’ve been enjoying how unique of a storytelling & art form style it is. And yes Enemy by Imagine Dragons was written for Arcane season 1.
Lastly: I’m on a kick to uplevel my sales knowledge right now, and my new favorite account to learn from is @iamhannahcharlotteford
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