Position your offers for the most demand

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Happy wacky tech headlines week aka Consumer Electronics Show kicked off in Vegas on Tuesday.

Possibly the biggest game changer in vacuum cleaner history, Roborock promo’d a robotic vacuum cleaner with AI and an arm to pick up your dirty socks while it’s vacuuming.

Oh, and apparently someone at Ultrahuman thinks there is a market for $2,000 smart rings made out of gold and their FAQs imply they may be used for engagements…? (I love the writing of the article as Victoria Song tries to understand why it exists)

How often do you think about the Roman Empire supply and demand?

It often times feels like launching a new offer can be like looking for a man in finance. You’re so proud of what you’ve created, you know it’s super valuable, and you’re expecting a huge payday.

I asked a coaching client this week if she’d thought about the supply and demand of her new proposed offer - only to be met with a blank look. What’s that?

On the first day of Econ 101, my professor drew a big X on the whiteboard, and added an X & Y axis, “This is what we’re going to spend the entire semester on, it’s the supply and demand curve.”

To understand the basics you just have to understand 3 concepts: