Don't distract me 👀

I just finished doing our 2024 retrospective (a series of questions we ask ourselves in addition to reviewing our numbers from the previous year) and holy freakin’ smokes, what an invaluable practice to do as a business owner.

Last year was essentially our “Pivot Year” as we pivoted away from offering branding photography and into offering Business Coaching + Consulting instead. This meant that we had multiple offers that we launched and tested throughout the course of the year (and again, wow, how enlightening was it to see them all laid out to cross compare).

Looking back, I can see what contributed to our high-income months, where our clients came from, and what our focus needs to be moving forward.

So, let’s talk about it.