Launch Recap 💻

I’ve always been fascinated by marketing.

I love hearing about other brands’ marketing campaigns and seeing what they do differently, how they hook attention and keep it (or, how they completely missed the mark).

I love seeing the creative process come to life and I love hearing about the results after it happened.

One of the coolest, most fun benefits that I’ve been able to experience after leaving photography is being able to play the role of Creative Director for our own brand. I feel like I’ve tapped into an entire new level of creative marketing. And last week really showed me how fun this next season is going to be.

So in today’s email, we’re going to keep it short. You’ll read a marketing case study (based on yours truly) and get your sales tip of the week, but that’s it. Short and sweet.

So let’s get right to it ⬇️

ICYMI: last week we launched our new website and did a big marketing push on our Instagram account. It ended up going way better than I expected, so let’s break it down.

Here’s the recap:

• Monday’s post —> Teaser of our new branding w/ our launch date.

• Tuesday’s post —> Announcing that we’re leaving photography.

• Wednesday’s post —> How our brand has evolved over the years.

• Thursday’s post —> Countdown reminder.

• Friday’s post —> Announcing our next era.

Let’s Talk About the Marketing:

Unsurprisingly, our announcement about leaving photography performed the best. Within 40 minutes of posting we had 1k views and I turned to Lyndon and said, “I think it could hit 20k views”.

At the time of this writing, it’s at 32k views (and still climbing).

What I didn’t expect was how many followers we would get from that one reel. That was wildly unexpected to me (if you came through that reel, hi and thank you for being here!)

At the time of writing, we’ve gained 69 followers from that one reel alone…and they’re still coming.

Biggest Takeaways:

I’ll be honest, I didn’t expect last week to be so special. We often encourage our clients to bring their audience along for the ride when they’re pivoting or building new offers. To do it ourselves and receive the kindest feedback along the way was incredibly special and I can’t tell you how grateful I am for y’all engaging so much.

This launch just reminded me of the power that pre-launch marketing plays in your launch strategy. Lyndon and I sat down the week before to talk about content we wanted to go up every single day for launch week (aka: the posts listed above) and that made a huge difference, too. Taking some extra time to plan ahead does wonders.

How you can apply this to your own marketing:

• Teaser content is one of the best ways of hyping your audience up and building anticipation for a launch. Use countdowns, post a teaser reel with a good hook, and give them sneak peeks without revealing too much.

• Quality content elevates your launch. We rented a studio for a couple of hours last Tuesday (we did the same thing in January) which is where the majority of photos, videos, and b-roll content you saw during our launch week came from. Having a mix of iPhone & professional video/photo gave us a variety of strong visual assets that we then used for both our Instagram feed & stories (and of course, our new website).

• Nostalgia marketing is huge this year. Our post about “How Our Brand Has Evolved” did way better than I thought it was going to (also, fun fact: I had originally done an entirely different design for that post but didn’t like it at all, so started from scratch and posted what you saw. So thank you for engaging with it so much!!). Here’s the data if you’re curious ⬇️

Sales Tip of the Week:

This week’s sales tip is to start talking about your offers.

It sounds so simple but this one step is often so easily missed (because let’s be real, we like to overcomplicate things).

We were on a 1:1 call with a gal a few weeks ago who had one goal: make more sales.

Totally get it, because, same.

But the more we talked, the more we realized…she wasn’t telling anyone about what she offered. Instead, she was hoping people would simply find her and like what they saw enough to purchase.

Been. There.

In fact, this morning one of our current 1:1 clients messaged us and said “I love this new offer on your website (CEO Mondays). I don’t remember seeing you talk about them. Did I miss this?”

So you know, we’re just as guilty of this simple step and about to take our own advice.

YOUR CHALLENGE TODAY → talk about your offers. Share your availability on Instagram stories, bring up your business to a stranger the next time you’re at a coffee shop, or share a link to your services in your email…like THIS ⬇️

People won’t know what you have to offer if you don’t tell them.

If you want others to know about your product/service, it starts by talking about it.

If you made it this far, YOU’RE AMAZING (and I have no doubt amazing things are in store for you, too). ✨

PS, are you hanging out with us on Instagram yet?